Should Oklahoma Law Firms Use Social Media?

Should Oklahoma Law Firms Use Social Media?

Although some Oklahoma law firms embraced social media at its onset, the phenomenon did not catch on until 2012, when law societies in North America and Europe began issuing social media guidelines to their members.

Soon after, Twitter was a leading referral source for lawyers all over the US, while LinkedIn became an important networking outlet.

When it comes to the question of whether or not law firms should use social media, the answer is a definite yes. However, where should they focus their efforts?

LinkedIn

Over one million lawyers are presently active on LinkedIn, including members of the country’s top law firms. Lawyers join LinkedIn to do business and make favorable professional connections that can lead to referrals and other growth opportunities for the firm.

Oklahoma law firms encourage their staff to build LinkedIn profiles to make connections and share knowledge that positions the company as an expert within its practice field or industry.

Twitter

Once dismissed as a chat medium, Oklahoma lawyers now use Twitter to communicate with potential clients and gather information that supports their practices like court cases and legal precedents. They also retweet news and articles of interest to their target clientele.

Some even answer simple legal questions from followers, many of whom go on to become clients of the firm.

Facebook

When law firms started joining Facebook, their company pages were little more than a repetition of what was already on their websites.

Today, lawyers are using Facebook to show a side of their firm that is more two-dimensional. They post information about important legal developments, photos of industry meet and greets, and videos of staff participating in a run for charity.

Facebook pages can also be incorporated with a firm’s Twitter account to post regular updates.

A few years back, one law office used Facebook to support a class action suit. It was a legal advertising strategy to get people’s attention.

Bottom Line

Social media changed the way that individuals communicate and connect with one another, and it is taking on increasing relevance in the interactions between Oklahoma law firms and their clients.

Used the right way, social media outlets can amplify a lawyer’s professional reputation, give a firm an online voice, and ultimately generate new business.

 

Does your law firm use social media to reach prospects and clients? If so, which is your go-to platform? Let us know your thoughts in the Comments box below.

 

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