A growing number of CPAs and accountants are turning to Twitter to market, reach potential clients, and stay current with news and trends in the field. Do you know which Twitter accounts would be most beneficial for Oklahoma CPAs, and why?
Tweet Success
Twitter began in 2006 and grew to become the second largest social network behind Facebook though it recently fell to third place. As early as 2009, the Journal of Accountancy was discussing the power of Twitter for CPAs.
In the article, the Oklahoma Society of CPAs stated they used Twitter to gain publicity, discover new vendors, and to develop and maintain relationships with members. They also said it was an important tool for recruiting students and associate members.
Let’s look at Twitter accounts Oklahoma CPAs should follow and why:
- @OklahomaCPAs – The Oklahoma Society of CPAs (OSPCA) is the only statewide organization for CPAs in Oklahoma. Nearly 4,000 follow this feed. Tweets link to Facebook articles from the OSCPA, as well as other sources, for the latest trends and news of interest. This is a valuable resource for connecting with fellow Oklahoma CPAs.
- @KnowWhatCounts – This is another Twitter account of the OSCPA. This account discusses money tips and tricks from Oklahoma CPAs and has over 2,300 followers.
- @AICPA – The American Institute of Certified Public Accountants is a national voice for CPAs. This account covers accounting news, AICPA course information, and AICPA announcements. This is a good way to make connections outside Oklahoma.
- @AICPA_JofA – The Journal of Accountancy is an AICPA resource that covers the latest news and technology. The tweets link to the Journal’s articles and breaking news.
- @TomHood - The longtime director and CEO of the Maryland Association of Certified Public Accountants, he was a recent inductee into the CPA Practice Advisor’s Accounting Hall of Fame. His account, which has over 10,000 followers, is another good source of news, technology information, and leadership ideas. He is a frequent speaker, often giving the keynote address, at industry events.
- @OKCPAs_emsco – Emsco Solutions is an IT and technology provider and consultant. Our Twitter account specializes in relevant and timely information for Oklahoma CPAs and provides valuable insight into news and events of interest for CPAs and accountants in Oklahoma.
Benefits of Joining the Social Scene
These are just a few of the thousands of Twitter accounts that CPAs can follow. You do not need a Twitter account to get tweets, either, though it is easier to follow individuals if you do.
You can go to Twitter.com and search to find industry-relevant people, companies, and organizations and read the tweets there, or you can subscribe via RSS for Twitter accounts that are public.
You can follow Twitter accounts on your smartphone as well. Get references to articles that your peers have already read and recommend, market yourself, keep up-to-date with the latest news, and make new connections.
Do you use Twitter? What Twitter feeds do you think CPAs in Oklahoma should follow? Let us know your thoughts in the Comments box below.
And to follow up on the tips introduced in this article, be sure to download your free Information Technology Guide for Oklahoma City CPAs.
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