agencies are embracing social media. Estimates are that 70% of U.S. healthcare organizations utilize social media.
Twitter is so popular that the University of Durham created an information guide for healthcare professionals who want to learn how to use Twitter. Launched in 2006, Twitter currently has over 307 million monthly active accounts.
Because tweets are limited to 140 characters, Twitter is looked at more as a source of information, rather than communication. What are some Twitter accounts Oklahoma home healthcare professionals should follow for news and information?
Twitter Feeds of Interest to Oklahoma Home Health Professionals
There are a number of Twitter feeds that are aimed at healthcare professionals, including home healthcare agencies. You do not necessarily need a Twitter account to follow these feeds though it does make following individuals easier.
- The Oklahoma Association of Health Care Providers – This group has 432 followers and concentrates on long-term care topics and information.
- Rock Health – This is an active feed with over 44,000 followers and almost 10,000 tweets. Rock Health does its own research on the healthcare industry and makes those results available here.
- Senior Care Quest – A national directory of home care companies and tweets with helpful information.
- Healthcare IT News – This is the feed for those who are interested in healthcare IT and technological trends. With over 73,000 followers and 28,000 tweets, it is an active feed that offers timely information.
- Mayo Clinic – While not specifically geared to home healthcare, the Mayo Clinic feed is the number one feed in terms of followers and activity. 1.2 million followers and nearly 27,000 tweets mean there will be information of interest to all areas of healthcare.
- Emsco Solutions Oklahoma Home Healthcare – Based in Oklahoma City, Emsco tweets about items of interest to Oklahoma home healthcare professionals, as well as those interested in healthcare IT. While it is a newer account, helpful information is shared regularly.
Twitter is Beneficial to Oklahoma Home Healthcare Professionals
Twitter cannot only be a source of information, but your use of Twitter can affect new patient enrollment and patient retention.
In the U.S., the percentage of adults using social media has increased from 8% to 72% since 2005. Patients say that a healthcare agency’s participation in social media influences their choice of whom to look to for services.
These are just a few of the Twitter feed options you have at your fingertips. You can research these groups to see who they follow to find more Twitter feeds that will help you as an Oklahoma home healthcare professional.
Which Twitter feeds do you follow? Which would you recommend for Oklahoma home healthcare professionals? Let us know your thoughts in the Comments box below.
If you own or manage an Oklahoma-based home health care agency, and you are looking to become more efficient in the use of technology, download our free guide, Information Technology Guide for Oklahoma City Home Health Care Organizations.
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